Remember that one time a year or two ago when your boss said that social media was a fad and a huge waste of time? Pretty funny, huh. Good one, boss!
Now, most of us marketers are scrambling to figure out how it all fits. Not only is it here to stay, but is the catalyst behind the paradigm shift from traditional marketing practices.
One of the positives in all this is that social media has forced nameless, faceless corporations to become more personal. It has given them the opportunity to have unique voices...
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Event planners are often not privy to the regulatory requirements that surround industries that are proprietary in nature. Over the years, bankers would joke about “Models and Bottles” when referring to their unlimited client expense accounts, but today, this is a joke that would not be taken lightly. Due to sudden downturn and heavy scrutiny of the finance industry, regulators have decreased these types of expense accounts and therefore keep a watchful eye.
Other industries that require compliance with industry...
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Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver...
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I got a call from an association planner friend of mine the other day asking if I had ever heard of a company called Convention Housing. I had to admit that I never had but asked why and what was up.
The tale she began to weave was familiar to me if the exact players in this story were not, they seem to be hotel poachers.
What is a hotel poacher?
A hotel poacher is a company that trolls your attendee and exhibitor list looking for ways to contact people that may be looking to book rooms for your m...
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To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers, and creating a promotional campaign that will get more ...
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Conference & event attendees want to be sure internet communication with their clients or office back home will flow smoothly. But not all venues are well equipped for this. So how can meeting planners ensure they know how a venue rates for all of their technology needs BEFORE signing a contract?
Meeting technology experts James Spellos of Meeting U and Corbin Ball of Corbin Ball Associates have devised a checklist to help planners assess venue technology offerings. The TechSpec Checklist is free and can be down...
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