Engage365.org is now on Facebook! We've set up an official page at http://www.facebook.com/engage365org, which will make sharing articles from our site easier than ever before.
For now, we're using the page to provide links to the articles that are published here. Visit it to see the latest posts, and "like" the page if you want to be notified about articles in your newsfeed.
If you have event or association news that you'd like us to share, start a discussion in our forums and we'll point it out on Facebook as...
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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Did you miss last week's #engage365 Twitter chat? Here's a transcript to catch up with. Read on as we try to figure out how associations have adapted to social media. Many thanks to @FreemanCo for some great thoughts and insight.
Join us Friday, April 13 at 1 p.m. for an all new #engage365 Twitter chat on badges. What should the humble event badge look like in the 21st century?
Chris Aylott (@ChrisAylott): Welcome to our “Just Friends?” ...
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Brand advocates are associated with big companies like Coca Cola, but event planners and association professionals can use this idea too. Who's speaking for your organization, and how can you keep the lines of communication open with your advocates?
Who are your Brand Advocates?
A brand advocate may be a loyal member or attendee who helps encourage and recruit others. She could also be a "friend of the show" who spreads the word without being directly involved. Many advocates are highly...
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Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!
"Social & Digital Media Marketing Tools Breakdown:
Why Philosophy & Not Engagement Might Be
Hampering Your Results"
Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...
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Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug...
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