A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor... read more
Today’s attendees have high expectations and they bring multiple devices including smartphones, laptops and tablets. As a result, reliable and fast Wi-Fi technology is becoming ever more important in events and meetings as digital event strategists learn how to harness this new capability to engage attendees throughout the program and enhance social and networking opportunities. The importance of Wi-Fi, just like Internet bandwidth, makes sense, since stable Wi-Fi network is essential for communication, offers mobi... read more
Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte... read more
Feeling the Love at a Hybrid Event
In the digital event space – as in the networking industry – Cisco reigns supreme. From alternate reality games (ARGs) to opening their environments three weeks early to allow attendees time to “play,” Cisco has pioneered and implemented truly game-changing strategies others now copy in the digital event arena. But when its goal this year was to increase engagement and add “emotion” to its annual GSX event, some scoffed. An online event is the antithe... read more
What’s Your Goal?
The goal of the PCMA Convening Leaders experience is to showcase the PCMA brand, deliver a high-level education program and give attendees many opportunities for networking. The online event is the primary tool for reaching an extended audience of those who can’t physically be at the meeting. The goal is to attract and engage the remote audience, and convert them to members if they aren’t already, and help them realize the benefits of being at the next PCMA event in person.... read more
Lowered costs, extended reach and the ability to create new revenue streams are key factors contributing to the growing popularity of digital events. But research suggests that many event professionals can find it difficult to know where to start and to understand the real benefits digital events deliver. Furthermore, they aren’t sure about expenses and whether they have requisite capabilities and resources for executing successful digital events.
Virtual Edge Institute’s Digital Event Center™ (DEC) program ... read more