When you're just starting out, personal blogging can feel more like a diary—in the sense that you are the only one who reads it. However, consistently updating with high-quality, personal posts can help you gain a larger readership and ultimately develop a closer relationship with these readers, whether they are clients, customers or just passersby.
Many companies or professionals make the mistake of creating blogs that are thinly veiled advertisements for the brand's products or services, and readers easily see...
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Brand advocates are associated with big companies like Coca Cola, but event planners and association professionals can use this idea too. Who's speaking for your organization, and how can you keep the lines of communication open with your advocates?
Who are your Brand Advocates?
A brand advocate may be a loyal member or attendee who helps encourage and recruit others. She could also be a "friend of the show" who spreads the word without being directly involved. Many advocates are highly...
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Scott Oser believes in talking to members, not selling to them. That insight is a foundation of both tomorrow's Engage365 webinar and his 15 years of marketing in the association industries. We caught up with him for a few questions before his March 22 event.
Why is membership retention such a constant effort? Does it have to be so difficult?
Associations are about being part of something. We can't communicate with members only when we offer them something. By having a consistent stream o...
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Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug...
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It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party.
Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...
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Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...
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