Looking for a way to amplify the buzz around your event? Sign up for our May 22 webinar!
Event correspondent Andrea Cook will present a case study showing the effects live media coverage can have. Learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work!
As an experienced art director, editor and marketer, Andrea sees live event coverage as an undiscovered treasure. She launched EventCorrespondent.com to help event promoters, brands and media outl...
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Recently, I got an invitation to attend a pre-screening of an upcoming movie.
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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The Associated Press reported today that the family of Trayvon Martin may be able to sue the homeowners association of The Retreat at Twin Lakes. While this is a small consequence of a great tragedy, it's a reminder to associations of why messages and social media must be handled with care.
According to the AP, the document that makes The Retreat vulnerable is a newsletter sent to association residents in February, which "said Zimmerman was the go-to person for residents who had been the victims of a crime." T...
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Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!
"Social & Digital Media Marketing Tools Breakdown:
Why Philosophy & Not Engagement Might Be
Hampering Your Results"
Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...
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A new report from the Event Marketing Institute suggests that social media and live events are a powerful combination.
EMI and MKTG INC surveyed several thousand Generation Y consumers to understand how marketers can connect with this elusive demographic via live events.The findings show that live marketing is a critical purchase facilitator among this group, and that pushing them to a retail store isn’t the only conversion option for event marketers.
Nearly half (47.8%) of those surveyed said they’d pr...
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