How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc...
read more
Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...
read more
While the Pew Research Center estimates that more than 80 percent of U.S. adults own a mobile device, my guess is almost 100 percent of businesspeople have one. And with 97 percent of text messages read within fifteen minutes of being received (Nielson Mobile), text messaging should be part of your event and member marketing and engagement strategy.
For marketers, these 160 character SMS (short message service) messages are an excellent tool to reach your audience anytime, anywhere – whether it...
read more
The scarcest resource you have is a customer.
You can’t manufacture them. You can’t outsource them. You can't duplicate them. You can’t make them from a recipe.
Your conference and event attendees are the scarcest resource you have.
Money Or Customers? Which Do You Need?
Which do you need more to have a successful event? Money or customers?
Well, you probably said money.
One of the basic flaws with the metric return on investment (ROI) is an assumption that money is in short supply. ROI presup...
read more
CrowdCompass, a leading mobile app developer for events, conferences and tradeshows, has announced the release the Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption.
A recent study shows that the average smartphone owner has 65 apps installed, and they use 15 in a given week. For conference organizers, mobile apps are no longer a "should we have one?" decision. We're at the "how can we launch mobile apps in the best possible way?" stage. When marketed well, planners can expec...
read more
Do you know who your customers are? Really?
You might have their basic information like their name and email address. But what about their age, gender, geographic location, nationality, income level, education, interests, and other important demographic data?
Some might think this is “TMI” (too much information), but believe it or not, the more you know, the greater the opportunity to target your customers’ needs and maximize your marketing dollars.
So how do you capture this important information?
read more
