Viewing all posts under Engagement


The Crucial Importance of a Community Manager 02/17/12

The concept of community is everywhere. It's why Engage365 was started. It's how we build rapport with our peers and colleagues, exchange ideas, collaborate and work toward goals. Community is something that shows up everywhere, in our personal and professional lives, and is relevant to people across all industry verticals. Having a champion to help shape, guide and encourage your community's conversations and content is something that many organizations think about, but often don't put enough effort...

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Disrupting Conferences: 6 Nonprofit Disconnects 01/10/12

Are we witnessing a digital revolution? Or digital evolution? Can we simply adapt and apply old skills to new contexts? Or do we need to learn new ways of thinking, doing and being? One thing is certain. Our nonprofit institutions are dynamic, complex systems embedded within an even more dynamic, complex übersystem: human society. The Traditional Nonprofit Conference Scenario Consider the following typical conference scenario: After registering for a conference and paying a fee, Sue travels to the headq...

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7 More Ways to Build Your Email List on Social Media 01/10/12

It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party. Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...

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6 Tips for Using Social Media Before, During & After Your Webinar 01/05/12

Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience. Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe...

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Social Sharing with QR Codes 01/01/12

Today I had a conversation about QR codes with a realtor.  She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind. Will QR codes still be relevant 5 years from now?  Nobody knows – and I won’t speculate.  Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily. So, let’s make the most of what’s right in front of us now – a techno...

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How to Reinforce Your Convention Theme 01/01/12

A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor. A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker. Simply take variations of your convention theme and have conference speakers call it back throughout the day. When you reinforce your theme it creates a congruence an...

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