Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result.
Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference ...
read more
How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc...
read more
A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor...
read more
Today’s attendees have high expectations and they bring multiple devices including smartphones, laptops and tablets. As a result, reliable and fast Wi-Fi technology is becoming ever more important in events and meetings as digital event strategists learn how to harness this new capability to engage attendees throughout the program and enhance social and networking opportunities. The importance of Wi-Fi, just like Internet bandwidth, makes sense, since stable Wi-Fi network is essential for communication, offers mobi...
read more
Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...
read more
Feeling the Love at a Hybrid Event
In the digital event space – as in the networking industry – Cisco reigns supreme. From alternate reality games (ARGs) to opening their environments three weeks early to allow attendees time to “play,” Cisco has pioneered and implemented truly game-changing strategies others now copy in the digital event arena. But when its goal this year was to increase engagement and add “emotion” to its annual GSX event, some scoffed. An online event is the antithe...
read more
